![]() Image generators are trained on a huge wealth of publicly available visual data, meaning that these new accounts are more than likely ripping off their real-world counterparts. Then there's the role of the real influencers that inspired these AI spin-offs. If we follow human influencers for a parasocial taste of a glamorous lifestyle, why would we follow a bot instead? Sofia might claim to be in Santorini, but the smudgy approximation of the Greek island's iconic cliffs clearly isn't real. While deepfake porn has proliferated online, the allure of influencers is arguably more complex. Regardless, it's a puzzling new turn in the road to AI content. The trend raises plenty of questions: do the humans interacting with these accounts even realize they don't exist in the real world? Would it even bother them if they knew? Or do they realize, and it's part of the draw? "At least give me credit, when you’re stealing my pics…" self-described "AI girl" Andrea tweeted. One virtual influencer went as far as to accuse another Twitter account of stealing her AI-generated photo. "Let me make some dreams come true," tweeted Lu Xu, a self-described "AI model and waifu." Other influencers are far more overt in their suggestive sexual content. "The lavender blooming season last about 3-4 weeks. "Have you ever been the lavender field in Provence, France?" another travel-focused virtual influencer wrote in a caption. "Just an ordinary ai girl posting my virtual life where I can be anything whenever I want," another virtual influencer's Twitter bio reads. "I’m already in your heart (and your phone)!" "Who needs pickup lines when you’re a virtual girl?" tweeted another virtual influencer, this one calling herself Alexis Ivyedge. ![]() A simple search on Twitter shows dozens of similarly AI-generated influencers with sizable followings on social media. Put simply, we wouldn't be shocked if her creator used AI text generators to come up with this copy.Īnd it's not just Sofia. ![]() She also allegedly got a degree from the "University of Life" in "self-adaptive learning and data-driven mastery." ![]() For "work," she's been a fashion model and is "currently considering which brand to become a fashion ambassador and virtual influencer." Her personal website is even more perplexing, with her creator going as far as to lay out a concise résumé. Take an account going by the name of "Milla Sofia," for instance, described as a "19-year-old virtual girl from Helsinki, Finland," who has amassed tens of thousands of followers on Instagram, Twitter, and TikTok.Īs a Finnish woman, I am grateful for the enchanting summer in Finland! □□ #FinnishSummer #NatureWonders #Wanderlust #AdventureTime #SummerFun #ExploreFinland /JfXRgN2hFq Maybe we can't blame them aside from considerable amounts of skin-smoothing and repetitive backgrounds, both hallmarks of AI image generators, it's a surprisingly convincing illusion. ![]() The result is a fascinating journey through the uncanny valley: haunting Twitter and Instagram feeds showing these AI-generated influencers - virtually all taking the form of conventionally attracted women - posing and preening in virtual thirst traps, to the delight of sometimes tens of thousands of seemingly human fans. Thanks to the advent of AI-powered image generators like Stable Diffusion and Midjourney, some are now fabricating entire feeds of internet personalities that don't actually exist. Indeed, earlier this year, one influencer created an AI chatbot version of herself that she rented out as a $1-per-minute "virtual girlfriend." So it was probably inevitable that influencer culture would soon be sucked into the AI craze. 5 April 2019.For years, CGI-generated virtual influencers have been shilling brands, enjoying lavish lifestyles, and amassing substantial followings on social media. ![]()
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